Prevar

Prevar is New Zealand’s pipfruit breeding innovation company, developing and commercialising premium apple and pear cultivars enjoyed by consumers around the world. We deliver access to new varieties that meet evolving consumer needs, enhance category growth, support sustainable production, and generate strong price premiums and long-term value for growers. To date, Prevar has commercialised 20 globally recognised cultivars, including Rockit™, Dazzle™, Sassy™, Joli™ and PIQA® Pears.