Greater Shepparton City Council

Greater Shepparton, in Victoria’s Goulburn Valley, is recognised as the food bowl of Australia, underpinned by fertile soils, reliable irrigation, and strong links to domestic and export markets. Historically focused on processing fruit and dairy, the region is diversifying into fresh fruit varieties, vegetables and large-scale irrigated cropping, creating new opportunities for growth. The Greater Shepparton Council's International Engagement Strategy supports this transition by strengthening global relationships, enabling local businesses to access international markets, and attracting overseas investment. Together, these efforts are driving economic expansion and enhancing the region’s long-term prosperity and global competitiveness.